By what percentage did WNBA viewership increase in 2024?

• A. 150%
• B. 201%
• C. 250%
• D. 180%

Answer: (B)

Understanding percent change in audience metrics helps you read how much viewership grows year over year. A 201% increase means the new viewership is 3.01 times the old viewership (because you add the original 1 plus 2.01 of the increase). Put simply, if last year had 1 unit of viewers, this year would have about 3.01 units.

This reflects a substantial jump—more than doubling and just over tripling—so it captures a large, rapid rise in engagement that marketers would see in 2024. The other options represent different multipliers (2.5x, 2.8x, 3.5x) and would correspond to different underlying numbers, but the reported figure is 201%, which specifically indicates the threefold-plus growth described. In marketing terms, such a rise signals strong audience interest across platforms and can influence sponsorship and digital engagement strategies.