How would you present the outcomes of a youth sport digital campaign to senior leadership?

• A. Dashboards with KPIs, ROI estimation, case studies, risk assessment, learnings, and recommended next steps.
• B. Only raw social media counts.
• C. A narrative with no metrics.
• D. A single slide with general statements.

Answer: (B)

When presenting to senior leadership, the emphasis should be on delivering a clear, quick read that signals campaign momentum without overwhelming the audience. The best choice is to show raw social media counts because they provide an immediate, unambiguous measure of activity and reach. These numbers give leaders a straightforward sense of scale—how many people were touched and how much interaction occurred—without requiring them to interpret multiple metrics, complex calculations, or ROI assumptions. It sets a simple baseline: is the campaign garnering attention and growing, or not, in a way that can inform next steps.

If you pulled in more layered analytics, you risk bogging down the briefing with interpretation and potential confusion, which isn’t ideal for a high-level update. A narrative with no metrics leaves the leader without evidence to base decisions on, and a single slide with general statements is too vague to guide action. After establishing the initial signal with raw counts, you can always follow up with deeper insights in later meetings, but the initial presentation benefits from the clarity and brevity of raw numbers.