In 2024, how much were global sports media rights worth and how much in the US?

• A. $62.6 Billion globally, $29.5 Billion in the US
• B. $40B globally, $10B in US
• C. $100B globally, $50B in US
• D. $25B globally, $5B in US

Answer: (A)

Understanding the size of sports media rights payments shows how big the market is for live sports across global platforms. In 2024, the global value of sports media rights was about 62.6 billion dollars, with around 29.5 billion coming from the US. That puts the US at roughly 47% of the global total, highlighting how dominant the US market is in driving rights values while also showing that the rest of the world contributes a substantial share. These figures reflect the ongoing growth driven by both traditional broadcasting and the rise of streaming, as leagues and events negotiate ever larger multi-year deals.

The other options don’t fit because they misstate the scale of the market for that year, either by underestimating or overestimating the combined global and US values.