In a 360-degree audience funnel for youth sport marketing, which KPI belongs to the Awareness stage?

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Study for the Global Youth Sport, Industry, Marketing, and Digital Engagement Test. Engage with interactive quizzes, insights, and test format details. Prepare thoroughly for your examination journey!

Multiple Choice

In a 360-degree audience funnel for youth sport marketing, which KPI belongs to the Awareness stage?

Focus: exposure. The Awareness stage is all about how broadly the youth-sport audience is seen by your content, so the KPI that best fits this stage is Reach and views. Reach measures how many unique people were exposed to your content, while views track how many times it was actually watched or consumed. Together they capture the level of visibility you’re generating at the top of the funnel.

Engagement and saves reflect how people interact with the content after they’ve seen it, signaling interest rather than initial exposure. Follows and visits indicate deeper intent to learn more or explore, which sits further along the funnel. Signups and registrations are concrete conversions, belonging to the bottom of the funnel.

In a 360-degree audience funnel for youth sport marketing, which KPI belongs to the Awareness stage?

Study for the Global Youth Sport, Industry, Marketing, and Digital Engagement Test. Engage with interactive quizzes, insights, and test format details. Prepare thoroughly for your examination journey!

In a 360-degree audience funnel for youth sport marketing, which KPI belongs to the Awareness stage?

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