Over how many years is the NBA's new media deal valued?

• A. 7 years
• B. 9 years
• C. 13 years
• D. 11 years

Answer: (D)

Media rights deals are long-term commitments that provide stable revenue for a league and its teams, while also allowing time to plan and invest in growth across television, cable, and digital platforms. The NBA’s latest media rights agreement spans eleven years, a length chosen to reflect the scale and value of the package across traditional broadcasts and streaming. This duration helps amortize the large upfront payments and aligns with how broadcasters price and valuate rights in a rapidly evolving media landscape.

Seven years would be shorter and provide less long-term stability for planning and investments. Nine years matches the length of many recent deals but doesn’t capture the expansive scope now included in the NBA package. Thirteen years would extend far beyond typical cycles and increase risk if market valuations shift over time. Eleven years hits a balance, offering sufficient horizon for revenue growth and platform diversification, while remaining adaptable to future media changes.