The PCM model in fan loyalty stands for which term?

• A. Public Consumer Model
• B. Psychological Consumer Model
• C. Psychological Continuum Model
• D. People-Centric Marketing

Answer: (C)

The term being tested is Psychological Continuum Model, a framework used to explain how fans’ connection to a team or sport property develops along a psychological spectrum. It captures how involvement grows—from initial awareness and familiarity to stronger identification and allegiance—emphasizing mental engagement as fans move closer to becoming devoted supporters. This naming fits because it highlights both the psychological aspect (how people think and feel about the property) and the continuous progression (a continuum) of fan engagement.

Other options don’t fit as well because they describe different concepts or aren’t the established name for this framework in fan loyalty research. Public Consumer Model, Psychological Consumer Model, and People-Centric Marketing are not the recognized term for the model that maps gradual psychological attachment and fan development.