What percentage of Gen Z prefers social media over TV for sports content?

• A. 50%
• B. 60%
• C. 70%
• D. 75%

Answer: (C)

Gen Z consumes sports content primarily through social media because these platforms fit their mobile-first, on-demand, interactive habits. The fact that seventy percent prefer social media over TV shows a clear majority choosing social-first experiences—short clips, real-time updates, and the ability to engage with creators and peers—over traditional broadcast schedules.

This matters for marketers and leagues because it guides where to invest content and how to format it: social video that’s easily shareable, live-streams or clips on platforms like YouTube, TikTok, or Instagram, and features that invite comments, polls, and real-time interaction. The other percentages would suggest a smaller or more divided preference, so seventy percent best reflects the strong tilt toward social as the preferred channel for sports content among Gen Z.