What should a sponsor report include to show ROI from youth sport campaigns?

• A. ROI estimation, dashboards, case studies, risk assessment, learnings, and next steps.
• B. Only the number of posts published.
• C. Only qualitative feedback with no metrics.
• D. A list of sponsors with no results.

Answer: (D)

Measuring ROI in youth sport sponsorship means showing how the investment translates into tangible value for the sponsor. A strong report should present an ROI estimate that links costs to outcomes, supported by dashboards that visualize performance across key metrics such as reach, engagement, participation, and conversion. It should include case studies that illustrate how similar campaigns delivered measurable results, a risk assessment that identifies uncertainties and how they’re mitigated, and clear learnings plus next steps to optimize future efforts. This combination provides a complete, data-driven picture of value, not just activity or qualitative feedback.

Focusing only on the number of posts, or only on qualitative feedback with no metrics, or listing sponsors with no results, fails to demonstrate how the investment produced measurable impact.