Which combination lists all four components of brand equity?

• A. Brand awareness, brand loyalty, perceived quality, brand associations
• B. Brand awareness, market share, price, distribution
• C. Brand loyalty, perceived value, packaging, color
• D. Distribution, coupons, customer service, logistics

Answer: (A)

Brand equity is the value a brand adds to a product because of how people think and feel about it, beyond the product’s functional attributes. The four components capture the core drivers of that value: awareness, loyalty, perceived quality, and brand associations.

Awareness is the foundation—if people don’t know the brand exists, it can’t influence choices. Perceived quality reflects the overall judgment of the product’s excellence relative to alternatives, shaping preference even when features are similar. Brand associations are the thoughts, feelings, and meanings connected to the brand, such as reliability, innovation, or values, which help differentiate it in the minds of consumers. Brand loyalty represents a sustained preference and commitment to repurchase, providing stability and advocacy that strengthen the brand over time.

The other options mix in market outcomes or tactical elements—like market share, price, or distribution—rather than the perceptual assets that drive long-term brand value. Packaging, color, coupons, and logistics are design or promotional/operational factors, not the core components that constitute brand equity. In youth sport marketing, focusing on building awareness, strong quality perceptions, meaningful associations, and genuine loyalty creates durable brand value among families and young athletes.