Which ethical considerations govern digital advertising directed at minors?

• A. Age-appropriate content, non-exploitative appeals, privacy compliance, parental controls, avoidance of excessive manipulative design, and platform policy adherence
• B. Targeting only adults
• C. Use of deceptive tactics
• D. No restrictions

Answer: (A)

Advertising to minors requires protecting young audiences and guiding how information is shared and used. Ads should be age-appropriate and avoid exploitative or overly sensational appeals that could mislead or manipulate a child. Privacy concerns mean limiting data collection, being transparent about how data is used, and obtaining consent where required; ads should respect parental controls and settings families use to supervise kids’ online experiences. Avoiding excessive manipulative design, or dark patterns, helps prevent pressuring children into undesired decisions. Following platform policies ensures ads align with the platform’s rules on content, targeting, data use, and age restrictions. Together, these practices safeguard minors while enabling ethical, age-appropriate advertising. The other choices miss essential protections for young audiences, rely on deceptive tactics, or ignore restrictions, which wouldn’t be appropriate.