Which issue related to data is a concern in youth sport marketing and governance?

• A. Doping/integrity concerns
• B. Exploitation of young athletes
• C. Unequal access
• D. Data misuse

Answer: (D)

Data handling and privacy are central in youth sport marketing and governance. Data misuse is the best answer because it directly targets how information about young athletes is collected, stored, shared, and used. When personal data is mishandled—without proper consent, beyond what was agreed, or without adequate security—it can lead to privacy breaches, inappropriate profiling, or exploitation through targeted marketing. This undermines trust, raises legal and ethical risks, and can harm young participants.

Doping/integrity concerns focus on fair play and drug use, not on data practices. Exploitation of young athletes relates to welfare and treatment, not specifically how data is handled. Unequal access concerns fairness and opportunity rather than how information about youth is used. While data can influence all of these areas, the element that directly fits the question is how data is misused.