Which KPI is used to measure inclusion in youth sport sponsorships?

• A. Inclusion KPIs
• B. Brand lift
• C. Engagement rate
• D. App downloads

Answer: (A)

When evaluating sponsorship in youth sport with an inclusion goal, you need a metric that directly reflects who is being reached and how inclusive the experience is. Inclusion KPIs quantify representation and access—for example, the share of participants from targeted underrepresented groups, the rate of accessible events and facilities, and sentiment toward inclusivity in brand messaging. This makes them the most direct measure of inclusion outcomes, linking sponsorship activity to real inclusion results. In contrast, brand lift looks at shifts in overall perception tied to advertising rather than inclusion specifically, engagement rate gauges how people interact with content (which can reflect interest but not inclusivity), and app downloads measure technology use rather than inclusion. Therefore, inclusion KPIs are the best choice.