Which KPIs are commonly used in dashboards to monitor youth sport campaigns?

• A. Reach, impressions, engagement rate, video view duration, click-through rate, conversions, registrations/participations, attendance, sentiment, ROI
• B. Brand color palette
• C. Number of athletes
• D. Gear sales

Answer: (A)

Dashboards for youth sport campaigns track performance across stages from awareness to participation and impact. The set of metrics listed includes exposure metrics (reach, impressions) to show how broadly the campaign is seen, and engagement metrics (engagement rate, video view duration) to indicate how people interact with the content. It also includes action-oriented metrics (click-through rate, conversions, registrations/participations) to measure interest turning into tangible results, and attendance to connect online activity with actual participation. Finally, sentiment provides a sense of public perception, and ROI ties outcomes to cost, giving a sense of value.

This combination is why the listed metrics fit a campaign dashboard well—they cover exposure, interaction, conversion, and impact, which are the typical stages in a youth sport campaign performance story. The other options focus on elements that aren’t performance indicators (brand color palette), or on metrics that aren’t campaign KPIs by themselves (number of athletes, gear sales) unless the campaign goals specifically target those areas.