Which of the following is NOT an ethical issue in youth sport marketing and governance?

• A. Doping/integrity concerns
• B. Exploitation of young athletes
• C. Over-commercialization pressure
• D. Use of performance analytics in coaching

Answer: (D)

Ethics in youth sport governance and marketing focus on protecting young athletes’ welfare, ensuring fair competition, and preventing manipulation by commercial pressures. Doping and integrity concerns threaten health and fair play, exploitation of young athletes involves unsafe or coercive practices, and over-commercialization can push development toward profit at the expense of the athlete’s well-being. The use of performance analytics in coaching is a standard, neutral tool used to monitor progress, tailor training, and provide feedback. It isn’t inherently unethical; it becomes a concern only if data privacy is violated, consent is lacking, or results are used to unjustly pressure or discriminate. So, this option isn’t an ethical issue in itself.