Which of the following is NOT a factor in valuing media rights for youth sport events?

• A. Color of team uniforms
• B. Audience size and demographics
• C. Platform mix
• D. Historical performance

Answer: (D)

In valuing media rights for youth sport events, the focus is on how many people will watch and where they’ll watch them. That means audience size and demographics guide how attractive the rights are to advertisers and sponsors, while the platform mix (the mix of how the content is delivered—live, streaming, social, etc.) shows how the rights can be monetized across different channels.

Historical performance, while it can offer context in some cases, isn’t a primary driver here. The price and terms are driven by current and projected future reach and engagement rather than past results, so historical performance isn’t the key factor shaping the valuation in this scenario.