Which of the following is a correct set in the RIP Framework for social media strategy?

• A. Reach, Influence, Persuade
• B. Report, Inform, Promote
• C. Recognize, Interact, Personalize
• D. Relate, Invite, Produce

Answer: (B)

RIP in social media strategy refers to three distinct actions: Report, Inform, Promote. Report means sharing timely, verified updates and credible information to keep audiences informed and maintain trust. Inform focuses on educating the audience with clear, valuable content—explanations, context, and insights that add real value. Promote is about amplifying campaigns and calls to action to drive the desired response. This combination creates a clear flow: first share reliable updates, then provide useful information, then encourage or propel engagement and outcomes. The other sets don’t fit this exact three-action pattern or the naming used in this framework—one emphasizes metrics or persuasion, while the others propose different verbs that aren’t part of the RIP trio.