Which practices are mandated by privacy regulations for digital campaigns targeting youth?

• A. Consent, age verification, data minimization, and privacy-by-design with transparent data practices
• B. Unlimited data retention with no consent
• C. Targeting minors with behavioral advertising
• D. No requirement for privacy practices

Answer: (A)

Privacy protections for campaigns targeting youth require consent, age verification, data minimization, and privacy-by-design with transparent data practices. Consent ensures that guardians or youths who are old enough understand and approve how their data will be used and gives them control to withdraw. Age verification helps apply the appropriate level of protection, ensuring younger users receive stricter safeguards. Data minimization means collecting only what is truly necessary for the campaign, reducing risk and making compliance simpler. Privacy-by-design with transparent data practices means the system is built to protect privacy from the ground up, with clear notices, accessible controls, and robust security.

These elements align with regulations like COPPA and GDPR, which require verifiable consent or parental involvement, limits on data collection, and a default emphasis on user privacy. Approaches that allow unlimited data retention without consent, that target minors with behavioral advertising, or that assume no privacy requirements are inconsistent with these laws and the ethical standards that govern youth marketing.