Which statement best describes privacy-by-design in youth digital campaigns?

• A. Incorporating privacy considerations into the design and operation of technologies and data practices
• B. Collecting data before obtaining consent
• C. Sharing data with third parties without notification
• D. Retaining data indefinitely

Answer: (A)

Privacy-by-design means embedding privacy into every part of how a digital campaign is built and run, from the technology choices to the way data is collected, stored, and used. In youth campaigns this looks like designing with minimal data collection by default, ensuring data is stored securely, limiting who can access it, and making consent clear and appropriate for young audiences. It also involves giving guardians and young participants straightforward controls over their information and incorporating privacy checks at each stage of development and operation. This proactive, start-to-finish approach reduces risk, builds trust, and helps meet legal and ethical expectations around minors’ data.

The other statements don’t fit because they describe practices that skip or undermine privacy protections: collecting data before obtaining consent, sharing data with third parties without notification, or keeping data forever contradict the privacy-by-design mindset of minimizing data and being transparent and in control of personal information.